Here are a few of the basic steps you should take to get a job in online marketing.
Learn from the experts. You can learn a lot by reading articles and discussing SEO issues with the top people in the industry. Check out sites such as SERoundtable, Search Engine Land, Search Engine Watch, and the blogs of search marketing insiders.
Learn about Search Engine Optimisation. The Beginner’s Guide to SEO at SEOmoz is a great free resource. So As well as Aaron Walls SEO Book.
Choose a focus. Specialties include organic search; paid search; and affiliate, social media, and blog marketing. You can work with another firm, or you can start your own business.
Educate yourself about the industry. If you want to impress SEO’s at job interviews, demonstrate a knowledge of major industry issues.
Do some research. You can tell a lot about an SEO firm’s corporate personality by checking out the website. It’s also a good idea to know what the firm specializes in, who its major players are, and what companies it’s worked with.
Send your resume and cover letter. Read articles and blogs written by the company and its employees. You can personalize your cover letter by including references to what you’ve read.
Search marketing is a great place to start a career. Finding a job in the industry takes some research and education-but with time and effort, you should be able to find the position you’re looking for.